Has anyone ever walked out of a show with a tote full of freebies? The pens, keychains and mugs in our drawers are all promotional products. The magic behind promotional products is that they can be used to promote a brand. Canada has embraced this strategy as a major marketing tool. You can get the best guide about promotional products Canada in this site.

Imagine this: You’re drinking your coffee from your favorite cup. This mug is emblazoned with the company logo. The brand is constantly in your mind as you enjoy that morning cup. Imagine daily exposure to the brand without ever lifting a single finger. Do you want to multiply it by hundreds or thousand customers? The potential for growth is enormous.

We’ll talk about numbers. Research shows that 89% can recall who advertised on the promotional item received by the consumer in the last 2 years. This is right — two whole years. The attention spans of digital ads are much shorter.

How can promotional products be so effective for Canadians? For starters, Canadians love freebies. There’s an unspoken principle: if something is useful and free, it will be taken. It’s a fact that everyone loves getting something free.

The best way to do this is by giving away trinkets. There is an art in selecting the right item. It’s important to consider the audience you are targeting and their actual needs. When you are targeting office workers consider high-quality notebooks, pens and stressballs instead of bottle openers or bottle balls.

You can’t begin to imagine the number of eco-friendly products available! In an age where sustainability is more vital than ever, promoting reusable products like bamboo spoons or bags will help you stand out from the crowd while simultaneously doing your part for Mother Earth.

Bob was your accountant, right? In 2005, Bob received a promotional USB at a business conference. He uses it even today. Imagine how much exposure your business would receive if the USB stick featured a logo.

You can also consider seasonal merchandise. You can give away branded umbrellas or sunscreen in the winter to those who need them. In this way, you show your recipients that they are valued and appreciated.

You’ve probably thought about the latest tech gadgets. Branded Bluetooth or power bank speakers are a game changer at any event, especially when people want to recharge devices or enjoy music. Not only are these items useful, they will also be kept around by people for a long time.

Also, there are options for custom apparel including t-shirts, hoodies or sweatshirts which can make recipients walking billboards to promote your brand. This is all about quality over quantity. Nobody likes a scratchy, dingy tee that goes in the back of a closet.

You can do a lot with a bit of humor. Imagine giving funny socks out with your company logo in a subtle, but noticeable place. It’s fun to wear cool socks.

Promoting promotional products on social networks can help you create a buzz. Ask users to upload pictures with your promotional products and specific hashtags. You will see the engagement skyrocket.

Personalization has a lot of power! Personalizing gifts with names or initials can make them feel extra special. They also increase their sentimental worth.

This is a great way to spread the word about your company.

Remember that when you organize an event to build brand awareness or promote your business in Canada, those little giveaways will make a significant impact.