Alchemy and Aromas: A Mastery of Fragrant Chemistry
In any high-end fragrance store you will be immersed by an ocean of smells. Each scent tells a unique story, creating an elaborate web of notes which dances and plays with our senses. But not all of the stories we hear are real. ESNC Perfumery, a leader in authenticity and excellence, stands out amongst a sea of counterfeits. You may have wondered, “What’s in the sauce?” go here! We’ll take a look at the fascinating world that is scent science.
ESNC’s commitment to excellence is the key factor in its success. The art of perfumery is not simply mixing up a few oils. It requires an exact science that balances the delicate chemistry and art. All fragrances on the ESNC shelves have undergone rigorous testing to make sure that the product you spray onto your wrists is the very best.
What is the best way to verify authenticity? The unsung hero is gas chromatography/mass spectrometry. Think of GCMS as a super-intuitive detective that can identify and quantify each component in a fragrance. ESNC confirms the authenticity of each bottle by comparing its resulting’scent fingerprint’ against a standard.
The work doesn’t just stop here. The ESNC Team goes beyond the call of duty by working closely together with perfume houses and suppliers. These relationships ensure that the supply chain is transparent, which reinforces their pledge of authenticity. We must not forget the trained noses of ESNC. They are experts in perfumery and have been trained for centuries.
Quality is also a priority. ESNC’s laboratory technicians inspect fragrances for longevity and sillage, (the lovely scent trail you leave behind), as well as allergens. ESNC awards the badge to a perfume which passes these strict quality tests.